About Buy Sinopec
Buy Sinopec is the premier digital platform for the global distribution of Sinopec’s high-quality lubricants, grease, and petrochemical products. As a subsidiary of one of the world’s largest energy companies, Buy Sinopec serves a diverse international clientele ranging from automotive retailers to heavy industrial manufacturing. The company is dedicated to digitizing the traditional energy supply chain, providing customers with real-time pricing, transparent logistics, and a seamless procurement experience for essential industrial fluids.
Business Challenges & How Axolt Helped
Challenge 1: Fragmented Shipment Management & Limited Visibility: Buy Sinopec Previously, shipment handling required navigating multiple carrier portals, making it difficult to compare rates, track shipments, and manage logistics efficiently. Inventory visibility was also limited, and stock adjustments were handled manually.
Axolt Solution: With Axolt shipping and inventory management system by integrating multiple carriers into a single interface:
- Integrated Freightview, UPS, and FedEx to fetch and compare shipping rates in real time
- Enabled users to select the most cost-effective shipping option and book shipments directly from Salesforce
- Consolidated shipment tracking into a single screen for better visibility across all carriers
- Improved inventory management with centralized stock visibility
- Implemented stock take functionality to support accurate stock adjustments and reconciliation
Outcome: This reduced dependency on external carrier portals, improved decision-making with rate comparisons, and enhanced overall operational efficiency.
Challenge 2: Manual Customer Notifications for Shipment Updates: Customer communication regarding shipment tracking was handled manually through emails and SMS, leading to delays and inconsistencies.
Axolt Solution: Axolt automated customer notifications to ensure timely and consistent communication:
- Implemented automated email notifications for all shipment stages (creation, dispatch, in-transit, delivery)
- Enabled real-time updates of tracking numbers to customers
- Integrated Twilio SMS for automated shipment alerts
- Designed configurable notification triggers based on shipment status changes
Outcome: Customers now receive timely updates without manual intervention, significantly improving transparency and customer satisfaction.
Challenge 3: Non-Standard Order & Invoice Management. Buy Sinopec system relied on a custom invoice object to manage orders and payments, which lacked standardization and scalability.
Axolt Solution: We transitioned to a more structured and scalable approach using Salesforce standard objects:
- Implemented Salesforce Order Management using standard Order objects
- Automated order creation and invoice generation workflows
- Ensured automatic updates of order and invoice data based on system events
- Improved data consistency and reporting capabilities
Outcome: This provided a standardized, scalable, and maintainable approach aligned with Salesforce best practices.
Challenge 4: Manual Payment Processing Outside Salesforce Payments were processed manually through external payment gateway consoles, requiring users to switch systems and increasing the risk of errors.
Axolt Solution: Axolt integrated payment processing directly into Salesforce:
- Integrated payment gateways such as CyberSource
- Enabled users to process payments directly within Salesforce
- Supported multiple payment methods: card, cash, bank transfers
- Added secure handling for saved card details (where applicable) to streamline repeat payments
- Enabled customers to make payments via order and invoice payment links
- Implemented refund processing directly from Salesforce through the respective payment gateway
Outcome: This eliminated the need to switch between systems, improved efficiency, and provided a seamless payment experience for both internal users and customers.
Conclusion: By centralizing logistics, automating communication, standardizing order management, and integrating payment systems, we significantly improved operational efficiency and customer experience. The solution reduced manual effort, increased transparency, and created a scalable foundation for future growth.